Success in the high-end market

Zhongshan Zhongyi Jida Color Packaging Printing Co., Ltd. gets a brand-new six-color ROLAND 700 with coating module 3B plus format

Zhongshan Zhongyi Jida Color Packaging Printing Co., Ltd. is in prime position to conquer the high-end packaging printing market.

The company operates in Zhongshan City in Guangdong Province, in the south-central part of the Pearl River Delta, one of the most dynamic economic zones in China. Established in 1998, Zhongshan Zhongyi Jida has been providing packaging printing solutions for manufacturers of household appliances and electronics. It has been in the business for more than 20 years, with annual turnover of tens of millions yuan.

“Although the Chinese packaging printing industry continues to grow steadily, producing packaging products for household appliances and electronics is becoming more competitive,” says Mr. Miao Tongjun, the company’s General Manager.

“It has become the top priority of the company to reposition itself in the market. It is the future development trend of the printing companies and the market to increase the efficiency of the presses and make high-quality products with added value.”

To achieve its desired goal, Zhongshan Zhongyi Jida turned to Manroland Sheetfed and purchased a brand-new ROLAND 706 LV 3B plus format. The aim is to improve the overall productivity, print quality and the competitiveness of the company.

As the latest sheetfed offset model from Manroland Sheetfed, the ROLAND 700 EVOLUTION is integrated with Manroland’s top sheetfed offset printing technologies including TripleFlow, dampening units, QuickChange, ProServ 360 Performance, ensuring both first-class print quality and high productivity.

In addition, the 3B plus format can help the company to further increase its market competitiveness. Compared with the 3B format (750 x 1060 mm), the 3B plus format can accommodate 780 x 1060 mm. However, it is just this small increase in size that can significantly improve the productivity by up to 50% depending on the different print jobs. More importantly, it saves material cost and time. This results in improved overall productivity and shorter lead time. So the 3B plus format is particularly suitable for the needs of packaging printers like Zhongshan Zhongyi Jida.

“With the strong support of Manroland, we are determined to upgrade ourselves, further expand our business scope and march towards success in the high-end market”, says Mr. Miao.

About Manroland Sheetfed

Manroland Sheetfed GmbH is a leading German producer of sheetfed offset litho printing presses. Founded in 1871, the company is one of the oldest producers of printing presses in the world. Today the company has its own subsidiaries in over 40 countries and is a global watchword for supreme quality and reliability. Manroland Sheetfed GmbH is a wholly owned subsidiary of the privately owned UK engineering group, Langley Holdings plc.

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