Qingzhou Xinhua primed for increase in production capacity and service innovation thanks to ROLAND 700 EVOLUTION

Qingzhou Xinhua Packaging Co., Ltd last year collaborated for the first time with Manroland by purchasing a new eight-color ROLAND 700 EVOLUTION with coating module and UV system press.

The cutting-edge press has now been installed and put into production with a significant increase in production capacity.

Founded in 1995, Qingzhou Xinhua Packaging is highly experienced in packaging printing. In 2014, it was successfully restructured into the first wholly-owned printing company of the Etsong Tobacco (Group) Ltd Co. Since then, it has enjoyed rapid growth.

After decades of steady progress, the company has become a modern packaging printing enterprise with assets of nearly 100 million yuan and annual output value of nearly 150 million yuan. Moreover, it was rated as a national high-tech enterprise and a Weifang municipal technology center in 2017.

Mr. Jiang Nianxiao, Qingzhou Xinhua Packaging’s general manager, knows exactly how the ROLAND 700 EVOLUTION can take the company to the next level.

“In addition to the traditional production of tobacco packages, our company has been exploring new markets in recent years. Through technological advancements, we hope to face the new challenges in the packaging printing market and improve the production process, product quality, innovation and productivity” Mr. Jiang says.

“We also hope to reduce operating costs, keep expanding our business and enhance our company’s competitiveness in the market with the world’s latest technology and the smartest printing equipment.”

Because of this expectation, and after thorough research, the company decided to acquire a ROLAND 700 EVOLUTION. As Manroland’s latest flagship model for medium format, the ROLAND 700 EVOLUTION has a sleek platform design with a futuristic look and numerous innovative technologies designed to significantly improve production efficiency, operation and quality.

Thanks to its excellent print quality and process innovation capability, the ROLAND 700 EVOLUTION is widely used in the tobacco packaging industry. In fact, it has received high recognition from the cigarette packaging companies. This is another important reason why Qingzhou Xinhua Packaging chose Manroland.

Technically speaking, Manroland’s 16-roller ink chain design ensures the best balance between ink storage and reaction speed. This is particularly suitable for the “rich colored” characteristics and design requirements of tobacco packaging products.

TripleFlow configures the optimal ink volume according to different graphics and texts; the intelligent software controls the ink volume for new job startup and job changes, thus minimizing the waste of printing sheets and increasing efficiency. This is especially important to the tobacco packaging printing companies: the cost of cigarette packaging materials tends to be high. The more material can be saved, the lesser the production cost — and this translates into greater profits.

The new-generation ROLAND 700 EVOLUTION adopts the new operation concept of “visualization”. Its operating system integrates various adjustment functions such as ink key control, registration adjustment, ink roller and ink flow adjustment onto the touch screen. This, in turn, provides operators with a more ergonomic interface and gives greater convenience in operation. Thanks to the user-friendliness of the ROLAND 700 EVOLUTION, the productivity of operators increases significantly.

For Qingzhou Xinhua Packaging and other fist-time users of Manroland presses, guidance on professional operation and maintenance is helpful for the immediate improvement of the operators’ skills and the premium performance of the new machine. Not to worry, though, as the ProServ 360° Performance Package is readily available. The ROLAND 700 EVOLUTION comes with the 24-month ProServ 360° Performance Package. Apart from conventional services such as equipment installation and personnel training, the ProServ 360° Performance Package provides customers with “proactive service” including proactive maintenance, remote inspection of equipment, technical support, analysis of production and equipment usage and annual maintenance. The ProServ 360° Performance Package aims to help printers in the efficient use and maintenance of their equipment, assuring them of the highest return on investment.

“When choosing the printing equipment, we conducted a thorough research on all kinds of sheetfed offsets in the market,” Mr. Jiang says. “After a precise market analysis and a comparison of technical specifications, we finally chose the Manroland machine: ROLAND 700 EVOLUTION (ROLAND 708 LV).

“Our product quality and production efficiency have significantly improved since it was installed and put into production. This new machine does not only meet our expectations in full, it will also help our company to further speed up its growth and achieve a new milestone soon!”

Qingzhou Xinhua Packaging Co., Ltd. introduced a brand new ROLAND 700 EVOLUTION (ROLAND 708 LV).

About Manroland Sheetfed

Manroland Sheetfed GmbH is a leading German producer of sheetfed offset litho printing presses. Founded in 1871, the company is one of the oldest producers of printing presses in the world. Today the company has its own subsidiaries in over 40 countries and is a global watchword for supreme quality and reliability. Manroland Sheetfed GmbH is a wholly owned subsidiary of the privately owned UK engineering group, Langley Holdings plc.

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